Google Analytics is used to view and understand web traffic. You can customise it for many use cases.
It is free and easy to use.
It works out of the box.
- It is fast to set up.
Get your insights today!
Tip: Just want to know how to set up Google Analytics? Read this article on how to set up Google Analytics
What it Google Analytics?
Google Analytics is a web analytics solution. It is developed and supported by Google. The newest version is called Google Analytics 4. It can be used to view data such as audience, page views, sessions and, demographics, and events.
Why enable Google Analytics?
- Understand your web traffic to make better decisions.
- Understand and improve the sales funnel.
- Learn from experimenting (for example, a/b tests).
Tip: Google has another solution called Google Optimize. This solution is made for testing.
Who is Google Analytics for?
Google Analytics is useful for anyone who has a website. It gives you information about who uses your site and how they interact with it. In addition, interface is easy to understand.You do not need an analytics background to use and navigate the service.